Commercial Yield
Bonus Optimiser — High Dependency
"Mr Happy"
Multi-Brand · Mixed Games
Illustrative Scenario
Signals Detected
Wallet share: player's total gambling budget approximately 4× operator spend — strong leakage signal
Bonus dependency score: 89% — nearly all activity bonus-triggered
11-week decline in unbonus-triggered sessions — organic engagement eroding
Game drift: tables → low-margin slots during promotional periods only
Outcome
+23%
Unsubsidised Sessions
£4,200
Bonus Savings (6 months)
Player retained — revenue maintained without subsidy dependency
Commercial Result
The account looked healthy on surface metrics. VIGIL revealed a player systematically arbitraging promotions — sitting in the bottom quartile for unsubsidised yield. One intervention reshaped the relationship.